YouTube is also another amazing platform for social media marketing. YouTube is a world wide known website as it is the second largest search engine that is owned by Google. Due to being owned by Google this shows that search engine optimisation is pretty spot on when it comes to YouTube. Unlike Google, YouTube is more video content which is a great form of marketing for companies with videos and advertisements. YouTube captivates attention as hundreds of millions of hours are watched by viewers every day on YouTube. The site has high amounts of traffic volumes and has increased over 50% since 2016. It helps businesses to provide important messages and reaches millions of people that could be potential future customers. YouTube provides a cost-effective dissemination strategy compared to normal TV stations are it provides greater reach and are shared by viewers constantly over social media sites. YouTube also provides viral marketing advantages as it is shared amongst almost a...