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IMPORTANCE OF YOUTUBE






YouTube is also another amazing platform for social media marketing. YouTube is a world wide known website as it is the second largest search engine that is owned by Google. Due to being owned by Google this shows that search engine optimisation is pretty spot on when it comes to YouTube. Unlike Google, YouTube is more video content which is a great form of marketing for companies with videos and advertisements.

YouTube captivates attention as hundreds of millions of hours are watched by viewers every day on YouTube. The site has high amounts of traffic volumes and has increased over 50% since 2016. It helps businesses to provide important messages and reaches millions of people that could be potential future customers. YouTube provides a cost-effective dissemination strategy compared to normal TV stations are it provides greater reach and are shared by viewers constantly over social media sites. YouTube also provides viral marketing advantages as it is shared amongst almost all social media sites, viewers share with family/friends helping to provide mediums for businesses. YouTube is also provides multiple video marketing channels helping businesses to benefit as the platform has large appeal and is widely recognised platform. As well as this, YouTube allows for videos to have advertisements beforehand helping to create awareness.

YouTube shows the importance of social media marketing as it helps business to gain large awareness through video content. Video content is important for businesses to use on social media as it is a easy way to gain attention and provide details/main message to consumers. YouTube provides many video marketing channels as well as being an efficient and cost effective way for businesses to promote and utilise social media marketing. 

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