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IMPORTANCE OF FACEBOOK

Facebook is becoming a huge part of the workforce in today's business world. Businesses are now using social media platforms such as Facebook, Twitter, Instagram and even Snapchat to promote, advertise and get sponsorships. In 2017 the Content Strategist explained that Facebook has increased its user amount and added over a hundred million users within one quarter. Facebook is now social networking number one (shown in Figure 1) for Ad revenue during 2016 worldwide of 67.9%, this compared to Twitter with 7.9% and other (e.g. other social networks, network gaming and social network apps). Today social network ad total is up to $32.97 billion.

Figure 1- EMarket.com 

This shows the importance of social media as workplaces are using social media networks not just as way to connect to their consumers across the globe but now is a way for businesses to promote themselves across many different platforms across the planet. Today with Facebook I have experienced many ways that social media marketing has affected what I see on my own Facebook. When I use Google to search factors e.g. restaurants, clothing stores or even when I was looking for the right suited blogging site, Facebook then promoted sponsored ads with these companies I had looked up or similar helping to market to their right demographic. This is a interesting and creative way for companies to utilise social media marketing in their favour to generate new interests and clientele. 

Source: https://contently.com/strategist/2017/04/19/social-media-trends-2017/ 

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