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IMPORTANCE OF SNAPCHAT




Snapchat is becoming another pretty amazing tool for social media marketing for businesses. Although you wouldn't think Snapchat would be that successful of a business promotional application  and tool due to snaps only lasting 10 seconds maximum each, Snapchat have now created an advertising function for business to use to promote their organisation within their application.

Snapchat have created Snapchat Advertising for Businesses, which is used to promote businesses within their app. One form of the Snapchat Advertising for Businesses is Snap Advertisements which are to captivate businesses target audience with full screen ads of businesses and their products. These advertisements can appear while users are looking at their friends Snapchat stories. I find this an interesting way to advertise, however there are some limitations to this. Limitations for this feature include the fact that consumers may not bother to watch the advertisement and just simply tap the screen to skip advertisement but believe it is a creative and thoughtful idea.
Businesses are able to also promote their business and products by using/creating destination Filters. These filters could be created representing their own workplace or an event for the workplace with location based filters. This means that consumers would be able to use this filter while they are at the location e.g. if you were to use Snapchat at Falls Festival, consumers are able to select a filter that would use Falls Festival locational tag etc. I feel this factor of Snapchat business advertising is successful as users watch their friends/followed Snapchats and are able to see the location e.g. if one of their friends were at Falls Festival, that consumer would be able to identify where they are and what they are doing, intriguing people as to what is happening during this event. I think if businesses were to create filters when consumers were at their business workplace, they are able to promote and use that filter promoting your business to their Snapchat friends.
Finally, businesses can use the advertising tool of Lenses where it invite customers to play and share with lenses, this is where companies are able to create their own filter effects that consumers can play with and within that filter have your businesses name helping to gain brand awareness.

Snapchat shows the importance of social media in the way of being a bit less serious and a bit more fun. Snapchat helps to engage consumers into actively using features of an organisation, which helps to promote and create brand awareness amongst their Snapchat friends. Snapchat is a fun way to gain attention of consumers and having them be able to watch your companies stories as well as using Snapchat Advertising is a great way for businesses to gain exposure and engage their clientele.

Source: https://forbusiness.snapchat.com/ad-products

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