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IMPORTANCE OF INSTAGRAM





In today's business another social media platform Instagram is becoming a huge asset to companies. According to Forbes, Instagram has excelled against Twitter in monthly active users and is one of the most popular platforms for marketing. Instagram has made their application super user-friendly making their platform easy to use for all ages. Instagram is used by most people for their every day life, a person's profile is basically their life in squares where individuals post photos of their everyday life meaning their platform is all image/video content based.

Now Instagram has created a feature where it allows individuals to have business accounts which helps compete with the backend benefit of insights for individual profiles. The business account has many features built within it including helping to gain the right demographics to follow your page, what time of day to post that suits you crowd, what posts will get large amounts of likes, comments or shares and helps to find out how much time your crowd spends on Instagram during the day. Another factor of Instagram that is great for social media marketing for businesses include the factor of sponsored advertisements that help businesses to approach new fresh crowd/following.

Instagram helps to demonstrate that importance of social media in the way of truly understanding your customers and what they actually like and what messages they are taking from your marketing. For businesses, Instagram is a great way to advertise your business in the way of its products, services or what is currently happening within your organisation. Instagram helps for businesses to create the right marketing for the right following, helping to attract new customers across the world due its large following and the features built within its business account. Businesses today defininetly need to consider Instagram for their social media marketing, as it will help their business to enhance their brand image, reputation, followings and profitability.

Source: https://www.forbes.com/sites/forbesagencycouncil/2016/11/16/why-instagram-is-social-medias-rising-star-for-business/#15fde9c6af4e

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