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IMPORTANCE OF YOUTUBE

YouTube is also another amazing platform for social media marketing. YouTube is a world wide known website as it is the second largest search engine that is owned by Google. Due to being owned by Google this shows that search engine optimisation is pretty spot on when it comes to YouTube. Unlike Google, YouTube is more video content which is a great form of marketing for companies with videos and advertisements. YouTube captivates attention as hundreds of millions of hours are watched by viewers every day on YouTube. The site has high amounts of traffic volumes and has increased over 50% since 2016. It helps businesses to provide important messages and reaches millions of people that could be potential future customers. YouTube provides a cost-effective dissemination strategy compared to normal TV stations are it provides greater reach and are shared by viewers constantly over social media sites. YouTube also provides viral marketing advantages as it is shared amongst almost a...
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IMPORTANCE OF LINKEDIN

LinkedIn has become an amazing asset for social media marketing especially when it comes to business to business interaction. LinkedIn is a great tool for both individuals and businesses to build networks by inviting people to become a follower on your profile. LinkedIn helps for businesses to show their professionalism, showcases a full written portrayal about their businesses or themselves, helps to show what they are about and in what field they are within, provides essential information about the contact, able to offer job opportunities to the public, host recommendations, provides information about products and services and also helps to learn new information. Due to LinkedIn having business professionals across many different fields and industries it allows companies to be able to target individuals. LinkedIn can help businesses to advertise and promote many factors about themselves to relevant directly targeted individuals in regards to job opportunities, sales, clients a...
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IMPORTANCE OF TWITTER

Twitter is another major social media platform for businesses to use as an advertising and marketing tool for their business. Along side Facebook, Snap Chat and Instagram, Twitter is a popular platform for business marketing. Twitter has created their own solutions for businesses to achieve their goals in regards to social media marketing and advertising. 'Advertise on Twitter' can help for businesses to reach potential customers by helping them to get their business across to people not yet following you by promotion of tweets. Twitter helps businesses to gain more follower by growing businesses community of high quality followers and drive word of mouth by promotion of businesses account. 'Advertise on Twitter' also helps to measure results in real time, this meaning businesses are able to track their growth and stability of followers and see how they engage with each tweet businesses makes. Twitter demonstrates the importance of social media marketing by the wa...
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IMPORTANCE OF SNAPCHAT

Snapchat is becoming another pretty amazing tool for social media marketing for businesses. Although you wouldn't think Snapchat would be that successful of a business promotional application  and tool due to snaps only lasting 10 seconds maximum each, Snapchat have now created an advertising function for business to use to promote their organisation within their application. Snapchat have created Snapchat Advertising for Businesses, which is used to promote businesses within their app. One form of the Snapchat Advertising for Businesses is Snap Advertisements which are to captivate businesses target audience with full screen ads of businesses and their products. These advertisements can appear while users are looking at their friends Snapchat stories. I find this an interesting way to advertise, however there are some limitations to this. Limitations for this feature include the fact that consumers may not bother to watch the advertisement and just simply tap the screen to...
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IMPORTANCE OF INSTAGRAM

In today's business another social media platform  Instagram  is becoming a huge asset to companies. According to Forbes, Instagram has excelled against Twitter in monthly active users and is one of the most popular platforms for marketing. Instagram has made their application super user-friendly making their platform easy to use for all ages. Instagram is used by most people for their every day life, a person's profile is basically their life in squares where individuals post photos of their everyday life meaning their platform is all image/video content based. Now Instagram has created a feature where it allows individuals to have business accounts which helps compete with the backend benefit of insights for individual profiles. The business account has many features built within it including helping to gain the right demographics to follow your page, what time of day to post that suits you crowd, what posts will get large amounts of likes, comments or shares and hel...
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IMPORTANCE OF FACEBOOK

Facebook is becoming a huge part of the workforce in today's business world. Businesses are now using social media platforms such as Facebook, Twitter, Instagram and even Snapchat to promote, advertise and get sponsorships. In 2017 the Content Strategist explained that Facebook has increased its user amount and added over a hundred million users within one quarter. Facebook is now social networking number one (shown in Figure 1) for Ad revenue during 2016 worldwide of 67.9%, this compared to Twitter with 7.9% and other (e.g. other social networks, network gaming and social network apps). Today social network ad total is up to $32.97 billion. Figure 1- EMarket.com  This shows the importance of social media as workplaces are using social media networks not just as way to connect to their consumers across the globe but now is a way for businesses to promote themselves across many different platforms across the planet. Today with Facebook I have experienced many ways that s...
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IMPORTANCE OF SOCIAL MEDIA WITH RECRUITMENT AND SELECTION

Recently I was talking to a friend who had been desperately applying for multiple jobs. While having this conversation we were talking about the fact that within one of her interviews the employer asked if its okay to look her up on her social media platforms. Of course, she said yes as she is desperately looking for a job but I found it interesting that the employer asked. In one of my topics I'm studying (Human Resource Planning, Recruitment and Selection) I recently wrote a piece about the legal obligations of using social media through both recruitment and selection processes and found that there are many legal obligations if the company had not warned the potential employee. From this, it shows how powerful social media is, in the fact that most employees today are going to go through the screening process of reading your CV, conducting an interview then finally seeking out your social media to see what you like out of the office. The importance of social media marketing fo...
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